About me
Hello, I am Yoel Hanoufa!
A Product Designer based in Paris, passionate about understanding user behavior to enhance the usability of digital products and create ergonomic interfaces that align with a brand's identity.
For the past 4 years at Sisley Paris, I have been combining my love for design, coding, and digital marketing in every project I work on.
Product Designer
What is my job?
The Product Designer shapes the user experience and ergonomics of our digital interfaces. He designs digital products by addressing user needs and business challenges, making the products both user-friendly and business-friendly.
Field issues are also a central focus, which is why technical knowledge is crucial to delivering the most suitable product for both the user and the company, including expertise in:
Design Thinking
It's a human-centered methodology designed to solve complex problems in a creative and innovative way. It involves five stages: empathy, definition, ideation, prototyping, and testing. This approach fosters a deep understanding of user needs, encourages the generation of multiple ideas, and involves creating prototypes to explore solutions, followed by iterative testing to refine concepts. Design Thinking promotes interdisciplinary collaboration and divergent thinking to develop practical and effective solutions.
Web Develepment
Web development involves creating and maintaining websites and applications using technologies such as HTML, CSS, JavaScript, Python, Ruby, PHP, Node.js, and more. It requires close collaboration between designers, developers, and other stakeholders to create effective and engaging user experiences. For this reason, a Product Designer needs to have knowledge in web development to facilitate discussions on the technical feasibility and guidelines of a project.
Digital Marketing
Digital marketing encompasses strategies and techniques used to promote products or services through digital platforms. It includes practices such as SEO (search engine optimization), SEA (search engine advertising), content marketing, social media marketing, email marketing, affiliate marketing, and more. A Product Designer with knowledge in this field can create projects that align with marketing requirements, propose effective user paths, and ensure the quality of engaging content.
Animations
App Design
Brand Experience
Branding & Identity
Content Strategy
Creative Concepts & Ideas
Customer Funnel
Data Analysis
Design Thinking Methodology
Digital Product Strategy
Guidelines
Management
Organization / Process
Quality Assurance
Seo / Sea
Social Media Campaigns
User Experience & Writing
Web / Mobile User interface
Wireframing & Prototyping
About
My Experience
Learn more about my career path in the digital sector. You can also contact me at yoelhnf@gmail.com or download my curriculum vitae.
Product Designer
As a Product Designer at Sisley Paris for nearly 4 years, my role involves designing ergonomic and responsive interfaces that address user needs and business challenges. I focus on understanding user behavior and creating clear user paths using the Design Thinking methodology, culminating in the delivery of interactive prototypes. I also coordinate with development teams, create design guidelines, and oversee the final rendering quality through acceptance phases.
Digital Designer (Freelance)
I have been working as a freelance Digital Designer for Dream It Conventions for 6 years. As a co-founder of the company, I contribute to producing:
- Graphic visuals for event and guest announcements
- Entrance tickets
- Advertising posters and videos
Additionally, I am currently designing a mobile product for ticket purchasing and streamlined event communication.
Product Manager (1 year internship)
I completed a 1-year internship in Los Angeles, California, to develop Dream It Conventions, a company I co-founded.
During this period, I:
- Designed and developed the website to showcase our services for agents and actors
- Implemented Monday software to organize our events
- Optimized project management using Notion tool
- Facilitated communication with actors' agents and partners to secure contracts
- Created graphic visuals for events, guest announcements, and entrance tickets
- Designed advertising posters and videos
Co-founder
As a co-founder of Dream It Conventions in 2018, I played a pivotal role in creating and developing a family business dedicated to organizing immersive events for pop culture fans. Our mission was to unite film and TV series enthusiasts from around the world and provide them with unforgettable experiences alongside their favorite celebrities.
Thanks to a talented team and a deep understanding of fan expectations, Dream It Conventions quickly became a leading name in the industry, amassing nearly 100K followers on Instagram. We are known for delivering high-quality conventions that blend entertainment, exclusive meetings, and unique moments with movie actors.
Although I have decided to pursue a career in the luxury goods industry, I remain actively involved in the company, offering my expertise both outside and during events.
UX/UI Designer (3 months Internship)
I completed a 3-month internship at Likeweb Agency as a UX/UI Designer. During this enriching experience, I actively participated in several public tenders, gaining a thorough understanding of public procurement requirements and skills in proposal writing. My role primarily involved designing intuitive user interfaces based on detailed and specific specifications.
This experience helped me develop both technical and strategic skills, while also enhancing my ability to work under pressure and meet strict deadlines.
Discover
My Certificates
Learn more about my educational background. You can also contact me at yoelhnf@gmail.com or download my curriculum vitae.
Diploma of Expert in Digital Communication in Engineering
I studied at HETIC, where I graduated as an Expert in Digital Communication Engineering and Management after 5 years of intensive training. Throughout this program, I explored the five pillars of digital: Management, Business, Design, Web Development, and Digital Marketing. This multifaceted training allowed me to develop a comprehensive and integrated expertise, equipping me to tackle the complex challenges of the digital sector.
Thanks to HETIC's education, I have acquired essential technical and strategic skills while cultivating a global and innovative vision of the digital world.
Baccaloréat ES
I obtained my Baccalauréat in Economic and Social Sciences (ES), which provided me with a solid understanding of economic, sociological, and political sciences. This education equipped me with the tools to analyze and interpret economic and social dynamics, as well as to comprehend contemporary political issues.
These skills have laid a strong foundation for my post-graduate studies and career, fostering an analytical and critical mindset.
Tools
I master
together
together